If I don't get it by now, I'll never get it

I was so glad to see that my classmates were feeling the same about Katie Paine's book. I feel like she repeats herself a lot and it makes the book a hard read when you are just sitting in a classroom and can't actually apply much of the lessons she is teaching. The book might be more helpful once I'm a professional with a real job and I'm actually experiencing similar situations to the ones Katie is explaining. But until then, it just seems like she is rambling. I enjoyed all the other books that we were assigned this semester because they didn't repeat themselves and the books gave great examples of different pr situations. Those books I could relate to as a consumer. But from Measure What Matters all I'm really taking away from it is the importance of measurement, in all situations. You should measure even when you don't want to, or when you think it's expensive, and especially when you think you already know what is going on with your company. We have a test over this book tomorrow and lets all just pray that I can keep all of her lists straight long enough to answer all the questions. If nothing else I will just guess that the company needs to find their target audience and set benchmarks!