Sunday, November 11, 2012

Twitter for the win

Twitter played a big role in the election this year, along with all social media. This election year Twitter stood as a forum of sorts for people around the country and around the world to discuss what was going on with the election and the campaigns. According to this article on Technorati Twitter broke many records this month. When Obama was reelected his campaign sent out a tweet of a picture of Obama and Michelle with "Four more years" written with it. This tweet broke the record for most retweets with  455,000 and counting. Twitter and other forms of social media can not be ignored any longer. Candidates from here on out will need to really consider the use of social media in their campaigns. Obama was very present on social media in his campaign but Romney wasn't as present. I don't think this decided the election but I think any little bit helps. Where can you find young voters? On social media. If you are reaching them and getting them excited for the election then they are going to go out and vote, and they are probably going to vote for whichever candidate made them feel so involved in the election. I think it is going to be very interesting in the next election how the use of social media plays a roll. Social media will be 4 years older and more developed and we will have brand new candidates to use these tools for their success. It will be exciting but I think everyone could use the four year break. Those presidential ads were getting ridiculous!

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